Tuesday, November 8, 2011

11/08/2011

Search Advertising: 
Its a form of recommendation system which involves 3 parties (instead of 2). The search engine, the advertiser and the user. 

The optimization problem here is have least number of conflicts between these 3 parties while having the most revenue (for SE) , most ROI (for advertisers) and most relevant ads and information (for users). 



--Shreejay