search keywords. But later on it realized that the better approach was
to also include the click through rate in its calculations in order to
increase it's profits. In short, displaying a higher priced ad might
not mean more profits.
-Ivan Zhou
Thursday, November 10, 2011
11/8/2011
Google at first was displaying ads based on the highest bids for the
search keywords. But later on it realized that the better approach was
to also include the click through rate in its calculations in order to
increase it's profits. In short, displaying a higher priced ad might
not mean more profits.
search keywords. But later on it realized that the better approach was
to also include the click through rate in its calculations in order to
increase it's profits. In short, displaying a higher priced ad might
not mean more profits.
