Thursday, September 22, 2011

09/22/2011

Use of tag information:

1)      Tag information can be used to rank results. Text appearing in <head> (for e.g.) might be considered more important than text appearing in body of footer.

2)      Anchor text (text contained in HREF tag) plays an important role in the ranking of pages. (example used in class of using a very uncommon word as anchor text to point to a particular website).

 

--Shreejay